By USTA Florida Section Foundation Staff 

Platinum Seal Allows Donors to Focus on Progress and Results

The USTA Florida Section Foundation recently earned a 2019 Platinum Seal of Transparency, the highest level of recognition offered by GuideStar, the world’s largest source of nonprofit information. By sharing metrics that highlight progress the USTA Florida Section Foundation is making toward its mission, the organization is helping donors move beyond simplistic ways of nonprofit evaluation such as overhead ratios.

“In accordance with our long-held belief in being transparent about our work,” said Alexis Johnson, USTA Florida Section Foundation Executive Director, “we are excited to convey our organization’s results in a user-friendly and highly visual manner. By updating our GuideStar Nonprofit Profile to earn a Platinum Seal, we can now easily share a wealth of up-to-date organizational metrics with our supporters as well as GuideStar’s immense online audience, which includes donors, grantmakers, our peers, and the media.”

To reach the Platinum level, the USTA Florida Section Foundation added extensive information to its GuideStar Nonprofit Profile: basic contact and organizational information; in-depth financial information; qualitative information about goals, strategies, and capabilities; and quantitative information about results and progress toward its mission. By taking the time to provide this information, the USTA Florida Section Foundation has demonstrated its commitment to transparency and to giving donors and funders meaningful data to evaluate nonprofit performance.

“I encourage you to visit our Nonprofit Profile on GuideStar to see what we’re all about,” added Johnson. “We’re thrilled that our Platinum Seal of Transparency and the associated benefits help us better communicate our organization’s exciting initiatives at a global scale.”

With a mission of “Changing Lives through Tennis,” the USTA Florida Section Foundation provides financial support to organizations that help people of all ages and abilities improve their health and quality of life through the great game of tennis in the state of Florida. For more information, click here.